You should choose a domain name that reflects the name and/or purpose of your business and website. Something that is easy to say out loud often works well. You should try to stay away from trademarked words or phrases. If you register a name that someone else has a claim to, they can use the legal system to take it away from you. Remember that people have to be able to remember it. They also have to be able to spell it. Often people will register common misspellings of their name just to make sure they don't lose any visitors.
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